AB Companies Weekly Report | Oct 27

A&B

Above & Below Contracting

Total Spend

$334.24

Total Results

Google Conv.

Meta Apps

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A&B

Above & Below Plumbing

Total Spend

$1,356.50

Total Results

Google Conv.

Meta Leads/Calls

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AB SignWorks

Total Spend

$348.06

Total Results

Google Conv.

Meta Leads

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A&B

Above & Below Traffic Solutions

Total Spend

$355.58

Total Results

Google Spend

$66.12

LinkedIn Clicks

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ABOVE & BELOW CONTRACTING

Google Ads Performance

Ad Spend

$17.51

Impressions

402

CTR

8.21%

Conversions

Cost/Conv.

$2.92

Campaign Breakdown

Campaign	Budget	Impr.	Int. Rate	Calls	Conv.	Cost/Conv.	Spend
PMAX \| General	$1.00	303	4.95%	2	4	$2.21	$8.84
Search \| General	$1.00	99	18.18%	2	2	$4.34	$8.67
Total		402	8.21%	4	6	$2.92	$17.51

Conversion Breakdown

Phone Call Leads

Request Quote

Top Keywords

Keyword	Impr.	Clicks	CTR	Conv.	CPC	Spend
above and below contracting	57	16	28.07%	2	$0.52	$8.29
hydro excavation services	33	2	6.06%	0	$0.19	$0.38
excavation companies near me	8	0	0%	0	$0.00	$0.00
hydro excavation	1	0	0%	0	$0.00	$0.00

Meta Ads Performance

Ad Spend

$316.73

Impressions

18,242

CTR (All)

3.44%

Applications

Cost/Application

$12.18

Campaign Breakdown

Campaign	Impr.	CTR	LP Views	Applications	Cost/App	Spend
Recruiting \| Leads - Mechanic & Mechanics Helper	14,057	2.50%	106	14	$17.93	$250.99
Recruiting \| Leads - Hiring Drivers	3,281	6.64%	63	10	$5.19	$51.89
Recruiting \| Leads - Concrete Finishers	904	6.42%	13	2	$6.93	$13.85
Total	18,242	3.44%	182	26	$12.18	$316.73

Social Media Planner

ABOVE & BELOW PLUMBING

Google Ads Performance

Ad Spend

$1,081.49

Impressions

5,686

Conversions

Cost/Conv.

$38.62

Campaign Breakdown

Campaign	Budget	Impr.	Int. Rate	Calls	Conv.	Cost/Conv.	Spend
Camera Inspection \| PMax	$35.00	2,619	6.68%	11	10	$35.50	$354.98
Water Heater \| PMax	$13.00	650	5.38%	7	7	$8.39	$58.76
Search \| Plumbing Services	$32.00	573	4.71%	9	7	$31.61	$221.26
Total		5,686		27	28	$38.62	$1,081.49

Conversion Breakdown

Calls From Ads

Calls From Website

Request Service Form

Top Keywords

Keyword	Impr.	Clicks	CTR	Conv.	CPC	Spend
water heater companies	143	9	6.29%	0	$2.62	$23.62
need a plumber now	87	5	5.75%	0	$5.39	$26.93
st louis plumbers	81	4	4.94%	1	$12.20	$48.81
plumbing services	70	4	5.71%	2	$10.50	$42.00
hot water system replacement cost	65	4	6.15%	0	$3.25	$12.99
water plumbing	55	3	5.45%	1	$7.29	$21.87
plumbing repair	52	2	3.85%	0	$5.28	$10.56

Meta Ads Performance

Ad Spend

$275.01

Impressions

15,943

CTR

1.19%

Calls Placed

Leads

Campaign Breakdown

Campaign	Impr.	CTR	Calls	Leads	Spend
Leads Campaign \| General	2,676	1.94%	N/A	7	$129.33
Call Campaign	13,267	1.04%	7	N/A	$145.68
Total	15,943	1.19%	7	7	$275.01

November Email Campaign

November Email Stats

November Email Click Performance

Winter Meta Content

Social Media Planner

AB SIGNWORKS

Google Ads Performance

Ad Spend

$95.84

Impressions

1,264

CTR

4.51%

Conversions

Cost/Conv.

$23.96

Campaign Breakdown

Campaign	Budget	Impr.	Int. Rate	Conv.	Cost/Conv.	Spend
General \| Search	$9.00	398	5.53%	4	$17.91	$71.63
Search \| St. Louis Local	$5.00	7	0%	0	N/A	$0.00
Pmax \| Promo \| AB SignWorks	$3.00	859	12.57%	0	N/A	$24.20
General \| Search (paused)	$5.00	0	0%	0	N/A	$0.00
Total		1,264	4.51%	4	$23.96	$95.84

Conversion Breakdown

Submit Lead Form

Request Quote

Top Keywords

Keyword	Impr.	Clicks	CTR	Conv.	CPC	Spend
custom hoodies	67	3	4.48%	1	$3.84	$11.52
embroidery shop near me	50	2	4.00%	1	$2.00	$3.99
custom shirts near me	45	2	4.44%	0	$2.16	$4.31
custom shirts	38	3	7.89%	0	$3.34	$10.03
banners and signs	35	4	11.43%	1	$3.18	$12.72
customize hoodie	34	1	2.94%	0	$3.33	$3.33
t shirt printing	22	1	4.55%	0	$2.47	$2.47

Meta Ads Performance

Ad Spend

$148.10

Impressions

5,146

CTR (All)

2.51%

On-FB Leads

Cost/Lead

$16.46

Campaign Breakdown

Campaign	Impr.	CTR	LP Views	On-FB Leads	Cost/Lead	Spend
Traffic \| Campaign - Copy	2,915	2.20%	44	0	N/A	$18.77
Leads \| Campaign	1,232	2.84%	1	5	$15.66	$78.29
Leads \| Campaign - Holiday Content	999	3.00%	1	4	$12.76	$51.04
Total	5,146	2.51%	46	9	$16.46	$148.10

LinkedIn Ads Performance

Ad Spend

$104.12

Impressions

24,774

CTR

1.68%

Conversions

CPC

$0.25

Campaign Breakdown

Campaign	Impr.	CTR	Eng. Rate	LP Clicks	Conv.	Spend
Website Visits - Signs, Banners, Apparel, Promo Products	24,774	1.68%	1.68%	415	2	$104.12

Individual Creative Performance

Creative	Impr.	CTR	Eng. Rate	LP Clicks	Conv.	Spend
Ad Set - Signs 1	5,094	1.49%	1.49%	76	1	$17.61
Ad Set - Signs 2	4,018	1.62%	1.62%	65	1	$19.86
Ad Set - Signs 3	5,981	1.71%	1.71%	102	0	$23.14
Ad Set - Signs 4	5,775	1.71%	1.71%	99	0	$24.03

November Email Campaign

November Email Stats

November Email Click Performance

December Email Campaign

Social Media Planner

ABOVE & BELOW TRAFFIC SOLUTIONS

Google Ads Performance

Ad Spend

$66.12

Impressions

7,989

CTR

2.49%

Conversions

N/A

Campaign Breakdown

Campaign	Status	Budget	Impr.	Int. Rate	Spend
Search \| Arrow Boards M...	Eligible	$3.00	37	18.92%	$23.21
Search \| Traffic Control E...	Eligible	$5.00	524	1.34%	$17.46
Pmax \| Traffic Control Eq...	Paused	$2.50	7,428	2.49%	$25.45
Total			7,989	2.49%	$66.12

Top Keywords

Keyword	Impr.	Clicks	CTR	CPC	Spend
traffic sign rental	53	3	5.66%	$2.68	$8.05
custom road signs	23	5	21.74%	$2.88	$14.41
traffic control rental	7	0	0%	$0.00	$0.00
message board rentals near me	5	0	0%	$0.00	$0.00
road plates for sale	5	0	0%	$0.00	$0.00
traffic sign manufacturers	4	2	50.00%	$4.40	$8.80
truck mounted attenuator	4	0	0%	$0.00	$0.00

Meta Ads Performance

Ad Spend

$183.28

Impressions

12,768

CTR (All)

1.20%

On-FB Leads

Campaign Breakdown

Campaign	Impr.	CTR	LP Views	Spend
Buy & Rent \| Traffic Campaign	1,414	3.47%	21	$9.76
Buy & Rent \| Call Campaign	6,208	1.26%	0	$99.24
Buy & Rent \| Lead Campaign	5,146	0.51%	0	$74.28
Total	12,768	1.20%	21	$183.28

LinkedIn Ads Performance

Ad Spend

$106.18

Impressions

2,020

CTR

0.59%

Clicks

CPC

$8.85

Campaign Breakdown

Campaign	Impr.	Clicks	CTR	CPC	Spend
Buy/Rent Equipment	2,020	12	0.59%	$8.85	$106.18

Individual Creative Performance

Creative	Impr.	CTR	Eng. Rate	LP Clicks	Conv.	Spend
Buy/Rent Equipment - Creative 1	1,521	0.72%	1.45%	11	0	$84.00
Buy/Rent Equipment - Creative 2	499	0.20%	0.60%	1	0	$22.18

Social Media Planner

What We Need From You

Action Items

Please provide the new CSV contact list discussed so we can upload it to the email system.

📊 AB Plumbing — Performance Analysis

Overview: Spend is up 32% but leads only up 27%, so CPL crept up slightly from $11.27 to $11.73. Still very solid territory.

Google Ads Campaign Breakdown

🔥 Camera Inspection PMax — Standout Growth Driver

Went from $151.96 / 13 leads to $332.12 / 22 leads. More than doubled in spend and got nearly double the leads. CPL went from $11.69 to $15.10, which is the price of scaling.

⚠️ General PMax — Worth Monitoring

Pulled back a bit: $362.89 / 28 leads (CPL $12.96) last week to $315.42 / 21 leads (CPL $15.02). Fewer leads at a higher cost per lead. Worth monitoring.

✅ Search Plumbing Services — Ideal Scaling

Improved nicely: $157.45 / 17 leads (CPL $9.26) to $199.08 / 22 leads (CPL $9.05). More spend AND lower CPL. That is ideal scaling.

🚀 Water Heater PMax — Crushing It

$28.01 / 4 leads (CPL $7.00) to $55.68 / 20 leads (CPL $2.78). 5x the leads at a fraction of the cost. This campaign is running hot.

⚠️ Search Camera Inspection — Dropped Off

Was generating 5 leads at $4.84 CPL last week; this week it spent $57.85 with 0 leads. Small sample size but worth watching.

Meta Ads

✅ Meta Quality Improved

Last week: $368 spend, 0 leads. This week: $227 spend, 7 leads. The spend shift from Call Campaign ($325 → $103) to Leads Campaign ($42 → $122) is clearly working better. The Leads Campaign is now the higher spender and it is generating all 7 leads.

Bottom Line: Budget increased by 30% and results increased by 27%, so the scaling is working well.

📊 AB Traffic Solutions — Performance Analysis

Root Cause Identified: October 21 is when US-wide targeting was swapped to local targeting, and performance fell off a cliff starting that exact week. The Oct 20-27 period was the first impacted period, and results have not recovered since.

AB Companies

AB Commercial Video

Google Ads Performance

Campaign Breakdown

Conversion Breakdown

Top Keywords

Meta Ads Performance

Campaign Breakdown

Social Media Planner

Google Ads Performance

Campaign Breakdown

Conversion Breakdown

Top Keywords

Meta Ads Performance

Campaign Breakdown

November Email Campaign

November Email Stats

November Email Click Performance

Winter Meta Content

Social Media Planner

Google Ads Performance

Campaign Breakdown

Conversion Breakdown

Top Keywords

Meta Ads Performance

Campaign Breakdown

LinkedIn Ads Performance

Campaign Breakdown

Individual Creative Performance

November Email Campaign

November Email Stats

November Email Click Performance

December Email Campaign

Social Media Planner

Google Ads Performance

Campaign Breakdown

Top Keywords

Meta Ads Performance

Campaign Breakdown

LinkedIn Ads Performance

Campaign Breakdown

Individual Creative Performance

Social Media Planner

What We Need From You

Action Items

📊 AB Plumbing — Performance Analysis

Google Ads Campaign Breakdown

Meta Ads

📊 AB Traffic Solutions — Performance Analysis